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Remarketing 101 – The Basics You Should Know
Did you know that over 95% of users leave websites without converting? Ninety-five percent?! It’s hard enough getting customers just to visit your web site, so using creative tactics to keep visitors...
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Why Your Pay-Per-Click Campaigns Fail
As an online advertiser, you may run into a variety of issues with your pay-per-click (PPC) campaigns. Determining where the problem lies will give you a good indication of where to start and how to...
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SEM Crib Notes for Beginners
Search Engine Marketing (SEM) is a form of online marketing that’s extremely important in gaining visibility for your website, yet there are so many terms to remember, you may forget your own name....
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Search Engine Marketing: Just Do It! …or Not?
There’s no question that your online presence has become an important part of your business or organization. Between your own website, social media sites, and search engines like Google and Bing, lots...
View ArticleGoogle Adwords Changes You Want to Know
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. In February, Google released the option to...
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Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? That dough down the drain could be put to good use,...
View ArticleGoogle’s New Enhanced Campaigns for Display Advertising
In a previous post, we discussed changes made to Google AdWords‘ pay-per-click (PPC) Enhanced Campaigns (for Search). These new Enhanced Campaigns are designed to give you more control over bidding and...
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What Should You Know About Keywords – The Long and Short of It
As a small biz you’ve probably dabbled a bit in trying to get your business found on search engines. Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well...
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What to Know About Google AdWords Content Campaigns
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search...
View ArticleIntro to Remarketing Lists for Search Ads
Back in July, Google released Remarketing List for Search Ads out of beta along with Enhanced Campaigns. RLSA for short, allows you to tailor your search campaign to better target people who have...
View ArticleHow to Write a Winning Pay Per Click Ad
In paid search, no matter how well an account is structured or how aggressively you bid on keywords, it still may not be enough to get that click if you aren’t writing engaging and relevant ad copy. In...
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Are Google Ad Extensions Right for Your Business?
If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. Google Ad extensions are terrific because they give you, the advertiser, the ability to show more relevant...
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7 Things You Didn’t Know You Could Do with Google Adwords
Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable...
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5 Search Engine Marketing Tips to Compete with the Big Guys
Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands. We’ve gathered the 5 best search engine...
View ArticleContent and Pay Per Click – Using Them Together for Success
With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. Blogging, informational videos,...
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Use Google Automation Tools to Make Your PPC Ads More Efficient
Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? Or maybe you’re rolling out a new feature for your product and want to launch a new ad with it?...
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How to Choose the Right Display Advertising Network
The time has come. You’ve decided to spend some money on online display advertising to help drive your business. Many people have the perception that online display advertising is difficult and...
View Article5 Takeaways from Search Marketing Expo Advanced 2014
The Search Marketing Expo (SMX) Advanced conference in Seattle, Washington wrapped up last week. A variety of search engine marketing experts including Brad Geddes, Chris Goward, Feras Alhou, Heather...
View Article6 Tips to Creating an Ideal Landing Page
Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively,...
View ArticleNew Changes Coming to Google Adwords
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Below is a recap to get you up to speed. Upgraded Campaigns...
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